Financial Startup Basics

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Financial complexity can be overwhelming when starting the business. Understanding key startup financial terms can help you make educated decisions and efficiently manage your resources.

Basic bookkeeping: Accurate data is the base of financial planning. It is a necessity for any business that wishes to get funding from lenders or investors. This includes GAAP-compliant financial statements (income and expenses), cash flow, the balance sheet, and financial projections.

Revenue & Costs: Tracking and monitoring operating expenses, revenues and other costs is a vital part of financial startup fundamentals. This process aids startup founders manage customer acquisition, churn, and growth in revenue. It helps them understand how pricing of customers, product features and other factors impact their bottom line.

Financing: Startups depend on personal loans and credit cards to finance their operations. This approach can be expensive and risky for new businesses, especially if the company fails to meet repayment obligations. Alternative forms of funding for startups include business lines of credit equipment leases, business lines of credit, and crowdsourcing platforms.

Cash Flow: A startup has to be able to forecast its cash position at any moment. This can be difficult for companies that bill annually or in arrears according to usage, which aren’t able to provide an accurate picture of their cash situation over a period of time. Making payments more efficient as well as ensuring that vendor payments are made on time, and accurately registering equity ownership can help startups avoid cash flow issues.